LISA Earns Biggest Streaming Debut for a Female K-Pop Soloist in Spotify History with “ROCKSTAR”

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LISA’s latest single “ROCKSTAR” has earned the biggest streaming debut for a female K-Pop soloist in Spotify history. The song, released under her new partnership with LLOUD CO. and RCA Records, debuted at #8 on the global Spotify chart, amassing an impressive 5.890 million streams on its first day.

“ROCKSTAR” also made waves in Thailand, breaking the record for the most single-day streams for any song in Spotify Thailand history. The single topped the charts with an astonishing 2.573 million streams, highlighting LISA’s immense popularity and influence in her home country.

LISA’s “ROCKSTAR” has achieved a monumental feat in the K-pop scene, posting the biggest 24-hour debut by any K-pop act on YouTube in 2024 with a staggering 32.4 million views. 

This release marks LISA’s first single under the new partnership with her management company, LLOUD CO., and RCA Records. LLOUD CO., launched earlier this year and founded by LISA, aims to create a platform that showcases her overall vision in music and entertainment, pushing boundaries and exploring new artistic horizons.

LISA’s promotional strategy for “ROCKSTAR” included a social media campaign that featured the launch of her TikTok account. This move proved a massive success, setting a Guinness World Record by gaining 1 million followers in just 2 hours and 18 minutes. The teaser for “ROCKSTAR” on TikTok generated immense anticipation and excitement among her global fanbase, contributing to the single’s record-breaking debut.

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